Now I’m a vegetarian, but I have a feeling the following is only a half hearted effort. Peta is offering $1 million prize to a scientist who can create meat without killing animals and have it marketed in the United States at competitive prices to traditional meat.

According to Wikipedia PETA has a annual revenue of $25 Million, so is their offer really serious. As I and many other vegetarians have realised, with proper effort such a product can be made and marketed, but as the blogs who have analysed the press release have said, why do PETA insult those it wants to persuade? Reading the release it’s easy to see it’s a publicity stunt to promote vegetarianism, rather than a serious move to save animals in the long term, it’s such a disappointment.

I realise that PETA is an organisation full of disgruntled angry vegans and vegetarians, but sometimes it pays to be a little less pushy. I hope that one day we can have death free meat (I’m sure we can), after all most meat flavoured crisps have been vegetarian for some time. But acid-laced PR crap isn’t going to do it.

Source: Gizmodo

Tags: blog //