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DigitalSpy.co.uk reports that the CEO of Virgin Media, Neil Berkett has attacked the principle of Net Neutrality, where ISPs stay hands off on the content they deliver, and not degrade the speed of any content, as “Bollocks”.
The CEO said that Virgin is already in talks with some providers to make their content delivered faster than others. This is a huge issue as was discovered by the BBC earlier this week when ISPs threatened to throttle the iPlayer if the publicly funded corporation didn’t help pay for additional bandwidth costs.
The United States seems to be on a fast track to Net Neutrality, with many politicians, such as Obama repeatedly stating it as an important policy measure, meanwhile in the UK and Canada, ISPs seem to be taking ever greater measures to make sure any such principle can never take hold. Ofcom (the UK’s communications watchdog) has sadly taken a “hands off” approach to the issue.
It can only get worse from here.
Pray.
Gutt Luck…
This viral video posted by the American Basketball star Kobe Bryant on his website, depicts the 3 time NBA champion jumping over a speeding Aston Martin with his new Nike Trainers.
Investigators on the net have discovered that the video is indeed a commercial for Nike and Bryant, when asked by KCAL-TV how the stunt was done said “Hollywood, baby.” So the ad was fake but this has always been the case with controversial viral adverts, such as with Ford’s SportKa.
The concern as always is will people mimick his insanity? Some seem to fear for his career. One thing is certain though, Ad companies seem keen to use controversy as a tool to get a commercial out.
Will it ever backfire?
Source: Mahalo
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